VERSACE Enlists Emily Ratajkowski & Maluma for their Latest SS22’ Eyewear Campaign

Photogprahy duo Mert and Marcus captured Versace’s SS22’ Eyewear campaign, starring Maluma and Emily Ratajkowski.

Italian brand VERSACE enlists top model, actress and author Emily Ratajkowski & Colombian singer Maluma to star in their Spring/Summer 2022 eyewear lensed by fashion photography duo Mert Alas and Marcus Piggott.

“Captured in a series of images by the photographic duo Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and stardom of new season shades and optical styles which reinterpret Versace’s iconic Medusa Biggie style. Compositions are bold and powerful, in-keeping with the two stars themselves, the new season style, and Versace’s culture of enduring photographic imagery.” Versace shared.

The campaign shows a series of strong and forceful images in line with Emily & Maluma’s power, the new season’s fashion, and the brand’s rich tradition of long-lasting photographic imagery.

In charge of creative direction has been Donatella Versace, with art direction from Ferdinando Verderi, styling by Jacob K, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Paul Hanlon, and makeup artist Diane Kendal. With the collection Versace reimagines the iconic Medusa Biggie style.

Donatella Versace has proposed bold and gritty pieces, complementing in line with the two protagonists and with the new style of the entire season. The campaign has also harked back to Versace’s photographic culture, which was always based on images that leave their mark and last over time.

“First popularized by Biggie Smalls (also known as Christopher Wallace) in the mid-1990s, “the Medusa Biggie sunglasses fully live up to their iconic status, as the golden hardware is reinterpreted across a range of contemporary frames. Acetate in bright neon or crisp white sits within the exciting, confident world of the main Versace Spring-Summer 2022 collection and runway show. The hardware showcases its versatility as it is worked into intricate optical styles and new oversized silhouettes.” – from Versace.

This new Medusa Biggie model with an attractive style naturally expresses the concept of fame. Unisex and seductive, pilot sunglasses transform a classic design into a contemporary style statement. Versace’s iconic Medusa Biggie medallion adds traditional charm to the temples, while adjustable nose pads ensure maximum comfort. Available in gold or matte black with dark grey lenses.