These 5 Colour Trends Are Dominating Summer 2023

These 5 major colours will convince you to ditch the neutrals.

Courtesy of Alberta Ferretti SS’23.

Fashion colour trends, much like fashion trends are informed by the runway shows that have transpired six months before to the start of the season. So, we looked at the New York fashion show that ended in September in order to decide the colour for the summer of 2023. There were basement dance parties, Fendi-inspired invasions of Europe, and an almost infinite number of dinners and gatherings. Everything was really 2019-like. The runways are also portraying a similar tale of life going on. We aren’t talking about the attire used before and after lockdowns, such as sweatpants or casual clothing. 

Take inspiration from the alluring colour schemes shown on the spring/summer runways when the weather starts to change and pleasant days begin to intermittently appear throughout the chilly season. This season, there are a number of seductive shades that are guaranteed to catch everyone’s eye. The hue palette for this season emphasises vivid and powerful tones. Imagine yourself dressed in attire with accents in the vivacious Olive green, the classic elegance of cobalt, and the irresistible fire of red. Investigate a pastel colour scheme that is a little softer and features eye-catching shades like electric violet, powder blue, and butter yellow. Because every shade in this vibrant spectrum emanates enthusiasm and life, you’ll have a great time shopping this summer.

Designers such as Valentino stepped away from the typical Barbie pink and opted for their iconic, eye-catching bright-red hues. Victoria Beckham embraced a gentle, powder-blue tone, while Jason Wu and Carolina Herrera showcased a soft butter yellow that can effortlessly serve as a neutral or a vibrant pop of colour, depending on how you style it. The options are endless! 

Explore the spring and summer runways as we go back in time and get lost in the beautiful hues of the moment. Prepare to add a kaleidoscope of stunning colours that will turn heads wherever you go to your everyday wardrobe.


For the spring season, designers are embracing the simplicity of cobalt, one of the three primary colours on the wheel. This bold and vibrant blue hue offers a refreshing return to basics. It serves as a safe option for those who may be less inclined to venture into brighter and sunnier hues in their wardrobe choices.

Courtesy of Alexander McQueen.

As seen at Akris, Carolina Herrera, Rokh, and Loewe.


Embracing the pastel palette of the season, Spring runways were awash with powder blue, a versatile tone that can serve as both a neutral backdrop and a captivating pop of colour. Deveaux amplified the saturation, presenting head-to-toe colour looks, while Victoria Beckham offered a perfect balance of pigment, providing a colourful alternative to traditional springtime whites. Regardless of your style, powder blue stands as a definite must-have for this season.

Courtesy of Hermès.

As seen at Victoria Beckham, Givenchy, Hermès


As Barbie Pink takes a step back, its deeper-toned sister emerges, bringing the commanding allure of red to the forefront. Alexander McQueen is at the forefront of this trend, designing power jumpsuits in this bold hue, while Akris opts for flowing dresses in the same captivating shade. Red has never been more stylish and commanding.

Courtesy of Michael Kors.

As seen at Michael Kors, Alexander McQueen, Akris, Valentino, and Alaia.


Styling green can be a challenge, prompting designers to adopt a “choose your own adventure” approach for this spring’s colour trend. Some designers embraced timeless Kelly greens or soft mint tones, while others boldly incorporated vibrant acidic hues into the mix.

Courtesy of Alberta Ferretti.

As seen in Victoria Beckham, Lela Rose, Alberta Ferretti, and Brandon Maxwell.


Barbie pink is still dominating the current season’s fashion trends. However, the fashion colour trends of 2023 are leaning towards paler and more subdued shades of pink, with a resurgence of soft, feminine pink. Fashion houses and designers have been incorporating these paler pinks into their collections, creating a range of clothing items, accessories, and even cosmetics that reflect this new trend. Garments such as dresses, blouses, skirts, and coats have been offered in these softer pink hues, allowing individuals to embrace their femininity and express a more subtle form of self-expression.

Courtesy of Victoria Beckham.

As seen at Stella McCartney, Vetements, and Fendi Couture.