The British label Burberry has unveiled its latest the “Lola” bag campaign, starring supermodel Bella Hadid alongside models Lourdes Leon, Jourdan Dunn and Ella Richards.
Lola Is Back!
“Born in London – our creative and spiritual home for over 130 years – Lola embodies the city’s boundless energy and limitless potential, encouraging you to go beyond, break boundaries and be unapologetically unique.” – Burberry
The Iconic British label Burberry has recently debuted their new ‘Lola’ bag campaign, starring four worldwide supermodels for your viewing pleasure. Captured by photographer Torso Solutions and styled by Suzanne Koller, an ensemble of evocative women including Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards present the staple silhouette in a selection of shots that amplify inherent confidence. Speaking on the release, Burberry Chief Creative Officer Riccardo Tisci commented;
“Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit,” said Burberry, creative chief officer Riccardo Tisci. “They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.”
He added, “For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle,” Tisci said.
This amazing collection campaign have been created in partnership with Torso Solutions, and the styling by Suzanne Koller, and the models riding half-cut horse figures as they tote the new it-bag designed by Tisci. He described the product as “a soft silhouette punctuated with the Thomas Burberry Monogram clasp and a polished chain strap.” The clasp, a T, and a B, honouring the brand’s founder, Thomas Burberry.
Coming in various sizes, styles and colours (including pale vanilla and natural raffia), the padded bags are especially for those who like something comfortable but at the same time looking stylish.
In the ad campaign, we can see Bella Hadid taking the reins and wearing the white and black versions of the handbag. She said, “It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign,”. “I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people.” Bella added.
Let’s remember that Bella Hadid is a long-time friend of Tisci and muse of the fashion house. She has walked in several runways shoes for Burberry. The most recent fashion show was the Fall-Winter 2022 where the luxury label showcased its star-studded ready-to-wear collection, which was a celebration of British culture.
Back in 2020, Bella also participated in Burberry’s Spring 2020 campaign, which was shot by photographers Inez and Vinoodh. Her sister Gigi Hadid, Kendall Jenner, and Mona Tougaard also took part of the campaign.
More recently, the supermodel attended the intimate, moonlit dinner on the rooftop of the British brand’s flagship store on Rodeo Drive in Los Angeles for their pop-up-style takeover, “Animal Instinct.”
Bella Hadid loves the friendship she has got with Tisci. She said in a previous interview: “It is always one of my biggest honours to work with a friend like Riccardo.”